SEO

Search Engine Optimization

SEO involves editing the content of web pages in order to inhance their rank in search results. This requires an awareness of the methods search engines use when indexing web pages, and also knowledge of the proper search phrases to target.

Among the factors we review when considering search engine optimization are the following:

• Use of keywords in title tags and headline tags
• Alt tags
• Keywords in anchor text
• Meta tags
• robots.txt files

Internet marketing takes a different approach to the problem.

Internet marketers generally look for incremental improvements in the amount of relevant traffic. This is accomplished through an analysis of keywords in order to identify:

1. keywords with a sufficient volume of searches to generate substantial traffic.
2. Relatively weak competition for the top spots in listing results.

Once keywords are identified, website content is created and posted to social media and other websites with links back to the website.

Internet Marketing:

Defining the problem:

• Tracking results
• Investigating keywords
• Choosing the correct keywords to target
• Analyzing keyword competition
• More...

Crafting the solution:

• Article marketing
• Social media
• More...